Businesses are continuing the feel the effects of the pandemic despite the continued release of the vaccine. One way for a business to cope with the situation was to create a website to meet their market, which has shifted to online transactions rather than physically visiting stores.
If you’re a business owner, you might be tempted to hire someone to work on enhancing your presence online. But it can be too costly to hire someone else with the current state of the economy these days. To deal with this situation, you can perform the following digital marketing strategies on your own. These strategies are simple to understand and don’t cost much.
Create a Google My Business Account
Google My Business is a free online tool for organizations and businesses to manage their online presence. Creating an account allows your customers to find your business and let them know what you’re offering.
Google My Business allows you to read reviews of customers. You can also use the account to post pictures of your business and promote it. Additionally, businesses with a Google My Business profile get around 40 percent more direction inquiries on Google Maps.
Set Up and Post on Social Media
If you don’t have a social media page for your business, it’s a good time to start now. A social media account offers a lot of advantages for a business. It attracts customers and increases your presence online. Additionally, you can get feedback from customers on improving the business through your social media account.
When you post on social media, you can also tag loyal customers. Tagging these people allows you to reach their network of friends since they can also see the post depending on the customer’s privacy settings.
You can also use popular hashtags that are relevant to your post. Using hashtags on the post can increase engagement on the post. It also provides you with the opportunity to build your brand by creating a branded hashtag,
Promote Through Digital Ads
Since you already have a social media account, you can also promote the store through digital ads. While these ads are not free, you can control the amount of money you’ll spend on them. The process can be complicated at the start, but once you get the hang of it, you’ll find yourself checking the results of your ad campaign regularly.
You can also use Google Ads to promote the store through pay-per-click marketing. Since the process can be confusing, it might be prudent to hire an agency offering PPC management services.
Use TikTok Challenges
TikTok challenges are the rage these days, and it might be your business’ ticket to increased sales. You can use the popularity to the advantage of the business. The first thing to do is to look for popular challenges and let your brand participate in them. This allows you to ride on the popularity of these challenges to promote your store.
Besides participating, you can also start a challenge of your own if you have a good number of followers on the TikTok account of the business. Creating a challenge increases your reach in the market and even enhances brand recall if done properly.
Post Instructional Videos
You can also create videos that you can post on the social media account of the business. You can create videos relevant to the products or services your business is offering. You can also create videos about ordinary activities a person does each day.
These videos allow you to connect with your audience and pique their interest in the business. You’ll likely get new customers for your business if you create and post a good video online.
Besides instructional videos, you can also interview satisfied customers or industry experts to point out the benefits your product or service offers.
Launch an Email Marketing Campaign
With this strategy, you will need the email addresses of your customers. So, you’ll have to include an email field for customers who’ll buy products at your store. You can also give visitors to the website the option of leaving their email addresses if they want information about upcoming promotions you’ll offer.
Email marketing increases online traffic to the website. To attract traffic, you should write a compelling marketing copy that will convince potential customers to visit and buy something on your website. Additionally, you can also offer discounts or freebies to customers who will buy something from your online store.
Digital marketing doesn’t have to cost a lot of money if you know the different ways of promoting your online store without paying a single cent.
I’m a Gramma to a beautiful, funny, smart little girl who was born in July of 2014. She’s the joy of my family and I’m so very proud to be a gramma (an alternate spelling for grandma)! I am a coffee, music, movie and outdoor lover! My family and I love picnics, festivals and concerts. Spending time with my family is the best part of my life. I love my job as well! Blogging and product reviewing has given my family and I a lot and I have also learned a lot and made a lot of friends.