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Capitalizing on Telehealth Services amid the COVID-19 Crisis


The COVID-19 crisis has impacted various industries worldwide. As a global health crisis, it has all the more posed challenges to the health sector. Medical facilities and health professionals have had to rise above the pandemic restrictions. The ultimate goal is to protect people from the novel coronavirus threat and save the lives of those COVID-19 infected. The pandemic has paved the way for the rise of telehealth.

Thanks to modernization and technological advancements, the health industry has found ways and means to deliver healthcare amid the restrictions.  Telehealth service entails using digital tools and technologies to provide healthcare to patients in a remote location. This service includes virtual medical consultation, online medical treatment assistance, and remote patient monitoring (RPM).

As a telehealth business, you should boost your services to cater to the patients’ needs. Amidst the crisis, you should capitalize on these services and make the most of them. Even after the pandemic, expect the telehealth sector to take ground in the health industry. That said, here’s how to boost your service during this pandemic:


1. Set up telehealth modalities and streamline processes

According to the Centers for Disease Control and Prevention (CDC), you can implement three approaches for your telehealth services. 1 synchronous involves providing health care to patients in real-time via phone or video conference. 2 asynchronous involves patients sending messages, images, and other data. The doctors will interpret them and send back the results to patients. The last is RPM, the process of monitoring the patients’ health conditions remotely using tools and technologies.

2. Invest in digital tools and communication technologies

Before accepting patients, you must set your digital platforms and online tools in place. Start by hiring a website development service to ensure your healthcare website has a telehealth service option. Also, ensure that it accommodates communications tools, whether phone interaction or video conferencing. Finally, invest in the latest technologies such as automation, artificial intelligence (AI), and extended realities (ER) for enhanced patient experiences.

3. Reach out to both new and old patients

There’s a need to reach out to your target prospects and regular patients to introduce your telehealth services. Let them know that you offer telehealth services for certain health conditions. You can send them emails containing essential details about how telehealth services work. If it helps, be sure to include frequently asked questions (FAQs) so that these potential patients get guided. Plus, don’t forget to include calls-to-action (CTAs) so that they know how to proceed.

4. Train your health professionals and medical assistants

As a telehealth business, you must have a team of health professionals and medical assistants specializing in this type of service. This idea applies to medical facilities, where they ought to have a dedicated team for this services. First, orient them about the modalities you use and the processes involved. These processes and protocols include appointment setting, documentation, medical billing, referral processes, pharmacy prescriptions, and medical supplies. Also, train them to use the digital tools and communication technologies required for the job. Lastly, work together as a team of health professionals to ensure the overall success of your telehealth service.

5. Employ digital marketing strategies

Apart from email marketing, there’s a need to employ other digital marketing strategies. On top of this is website marketing, where you promote your telehealth services via your site. Also, consider implementing search engine optimization (SEO) to ensure your site’s online visibility and website traffic. Plus, create a blog as part of your content marketing. Lastly, don’t forget to stay active on social media, as these channels will help boost your patient engagement. Hence, consider hiring a reliable healthcare digital marketing company to help promote your telehealth services.

6. Stay legally compliant to safeguard your telehealth services

The last approach is to safeguard your telehealth services through legal compliance. To begin with, understand the federal and state regulations and restrictions concerning healthcare. Also, get well-acquainted with the temporary healthcare mandates and directives during this pandemic. Lastly, be aware of the Office for Civil Rights (OCR) updates on HIPAA and COVID-19. Ultimately, all these will legally protect your telehealth business and your patients as well.

There’s no denying the rise of telehealth amid the COVID-19 crisis. If anything, the pandemic has led to healthcare innovation, resourcefulness, and resiliency. Be sure to consider the practical tips recommended above, from setting up telehealth modalities to safeguarding your telehealth services. With all these in place, you’ll boost your telehealth business while serving the patients in your community.

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