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If you plan on being in New Orleans the week of Mardi Gras (February 23rd – 28th) here’s away to get some delicious free king cake in exchange for turning in the beads you may not want to bring back home with you! Locals, you’ll love this idea too! I know I don’t like bringing all those beads home with me, they just hang around the house!
Crown Royal is Giving Free King Cake in Exchange for Mardi Gras Beads to help support Arc of Greater New Orleans and local New Orleans artist, Stephan Wanger.
Each year, New Orleans plays host to more than a million revelers who descend upon the city to experience Mardi Gras. What many don’t see amidst the parties and parades is the extraordinary effort of the city’s residents to clean up after the celebrations.
This year, Crown Royal is giving away Free King Cake in Exchange for Mardi Gras Beads to help lighten the load and assist in the cleanup effort by encouraging consumers 21+ to visit its pop-up party space at the corner of Canal and South Peters and donate their beads otherwise destined for landfill. Those who part ways with their beads will be rewarded with a royal treat – a King Cake from Gambino’s, a legendary New Orleans bakery. You can also purchase Crown Royal cocktails crafted by local bartenders, enjoy live entertainment and hydrate. Special guests (listed below) will appear within the space throughout the weekend.
Beads will be collected in partnership with Arc of Greater New Orleans, a nonprofit organization serving people with intellectual disabilities and delays. Arc operates a year-round Mardi Gras Recycling Center, where used beads are sorted, repackaged and resold for about a dollar per pound, raising money and creating job opportunities for those in need.
A portion of the beads will be also repurposed by visual artist Stephan Wanger, who creates dazzling mosaics using recycled Mardi Gras beads. He will invite attendees at Crown Royal’s pop-up party to join him in completing his current project, a massive 8’ by 96’ mural titled “Life in the French Quarter,” an attempt to break his own Guinness World Record for the world’s largest mosaic.
WHERE TO GO:
Corner of Canal Street and South Peters Street in New Orleans, LA
Thursday, February 23 from 4–8 p.m.
Friday, February 24 from 4–8 p.m.
Saturday February 25 from 2–8 p.m.
Sunday, February 26 from 2–8 p.m.
Deuce McAllister, Former New Orleans Saints Running Back (Saturday 4-6 p.m.)
Dylan Scott, Country Music Artist (Friday)
Stephen Wilson, Crown Royal National Brand Ambassador (Thursday-Sunday)
Stephan Wanger, Bead Mosaic Artist (Thursday-Sunday)
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